by Maxine Yates | Nov 8, 2021 | All Podcasts, Technical Skills
Episode #52. The technical skill focus in this episode is Brand Love, a concept developed by Marc Cox which is centred on the principle that brand love starts from within the organisation; passionate employees who authentically deliver the company values, company...
by Maxine Yates | Nov 1, 2021 | All Podcasts, Personal Development
Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this episode also explores defining your purpose and then incorporating into storytelling for maximum impact. Today’s...
by Maxine Yates | Oct 25, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across a range of ethnicities, religion, disabilities, gender, LGBT+, neurodiverse and social backgrounds so that...
by Maxine Yates | Oct 18, 2021 | All Podcasts
Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in technology and logistics means that they can access products and services from almost anywhere. Businesses thriving...
by Maxine Yates | Oct 11, 2021 | All Podcasts, Personal Development, Technical Skills
Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for personal and professional development – as a marketer to have clarity on strategic choices and where you want...
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