by Maxine Yates | Oct 31, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #83. ‘Purpose for enterprises’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your...
by Maxine Yates | Oct 17, 2022 | All Podcasts, Technical Skills
Episode #82. Today’s episode is a technical skill – Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion...
by Maxine Yates | Oct 10, 2022 | All Podcasts, Personal Development
Episode #81. ‘Setbacks’ is the personal understanding topic featured in this episode. Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in...
by Maxine Yates | Oct 3, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. Abby’s guest in this episode is Raj Kumar...
by Maxine Yates | Sep 26, 2022 | All Podcasts, Personal Development
Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on how you live your life – your work, projects and past-times – so that your life is happening for...
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