by Maxine Yates | Jan 30, 2024 | All Podcasts, Technical Skills
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who...
by Maxine Yates | Jan 23, 2024 | All Podcasts, Personal Development
Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer. When we know our strengths, we can be intentional in taking ownership of our strengths, to...
by Maxine Yates | Jan 10, 2024 | Insights
Abby was invited by Molly Innes of Marketing Week to contribute her thoughts on the impact that burnout is having on marketers and the marketing profession. Read the full article...
by Maxine Yates | Jan 10, 2024 | Insights, Personal Development
I keep seeing stats around the increasing amount of burnout cases amongst marketers .. Yes burnout is common in marketing, but it’s not unpreventable and we shouldn’t just accept this level of extreme stress as the status quo Some of the most popular...
by Maxine Yates | Dec 12, 2023 | All Podcasts, Technical Skills
Episode #110. This episode explores a technical area of latest thinking for marketers – 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big...
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