News & Podcasts

The Whole Marketer Podcast – Episode 149

Jun 2, 2025

Episode #149. Today’s topic is an area of personal understanding, enabling you to take the reins of your career so that it’s happening for you, not to you. We’re discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole. 

Joining Abby is her guest and experienced marketing leader, Megan Harrison. Having worked on many iconic brands such as Huggies, Durex, Warburtons and Carex, Megan’s is now CMO at Grocery Aid, a charity with a long history of helping grocery workers through tough times, providing financial, emotional and practical support. 

In this episode, Megan shares her definition of a purpose driven career, the choices she’s made in her personal career journey and why, and the questions to ask yourself when choosing your next role. 

Plus, her career highs and lows and advice for marketers of tomorrow. 

00:00:00 Welcome and Introduction to Brand Purpose 

00:03:41 Definition of Purpose  

00:04:40 Megan’s Personal Journey to Identify Purpose  

00:05:54 Career Choices and Purpose Alignment  

00:09:13 Career Transitions  

00:12:25 Advice for Early Career Professionals  

00:15:40 Looking For Your Next Role  

00:20:13 Red Flags  

00:23:07 Connection to Brand Challenges  

00:25:05 Cultural Values in Organisations  

00:27:14 Career Highs and Lows  

00:30:57 Advice for Future Marketers

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