Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business.
Abby’s guest who is passionate about this topic and author of ‘Building Brands With Soul’ is Siew Ting Foo. An impactful and influential marketing leader, Siew Ting is named consecutively, six times as Asia’s most purposeful and influential CMO, and named Asia and China’s top woman leader, having worked on brands including Unilever, Mars, Diageo, Fonterra and most recently, HP.
In this episode, Siew Ting shares her definition and characteristics of brands with soul and why it’s important, the five pillars, human-centric leadership, global brands to local markets and how she connects to her team through ‘Friday emails’.
Plus Siew Ting’s career highs and lows and advice for marketers of tomorrow.
