Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.
Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential – learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tails.com, Zoopla, as well as Global Chief Marketing Officer for HomeServe. Today Gareth is a NED and Board Advisor for brands such as for Purple Bricks and Higgidy.
In this episode Gareth shares the principles and inspiration behind his new book, the 4 types of marketing leaders, the value of assessment and capability and why you should spend time building relationships. Plus Gareth shares his career highs and lows.
