Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the best way of working to ensure your agency is equally invested in success and move away from a supplier relationship?
Gareth Turner is Abby’s guest in this episode. Currently Head of Marketing at Weetabix, Gareth has almost 25years experience in marketing including for brands such as Bulmers and Arla.
In this episode Gareth shares his experience working with agencies, plus findings from his client-agency survey for best mutually beneficial collaboration, challenge and support.
