Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing journey has changed for consumers this past year; but what can you do to adjust your shopper marketing plans for now, and if/when will normality return?
Joining Abby is shopper marketing expert Hamish Clarke. Having previously worked for many years with household brands such as Nestlé, Pladis and Treasury Wine Estates, Hamish founded and now runs Klynk Ventures and Epic Snacks, championing challenger and drinks brands. In this episode Hamish shares the changing landscape of in-store marketing, what appeals to retailers, where he would recommend marketers invest from a shopper perspective and why investing in relationships is so important.
