Welcome to the Whole Marketer
Here to develop successful and fulfilled marketers with the holistic skills to grow the brands and businesses of tomorrow

Welcome to the
Whole Marketer
Here to develop successful and fulfilled marketers
with the holistic skills to grow the
brands and businesses of tomorrow

We’ve got you…
We’ve got you…
FOR Marketers
FOR Marketing Leaders
Are you ready to become a whole marketing leader? To lead and innovate from the front, inspiring a team of successful and fulfilled whole marketers?
FOR YOUR TEAM
what do we mean by ‘whole’
Our purpose is to support organisations to empower their marketers to lead a successful and fulfilling career and life as a whole – in this challenging yet rewarding industry.
We believe that marketers have the power to be change-makers, setting & leading the long-term commercial agenda of brands and businesses. But this takes holistic development – technical skills, soft & leadership skills and personal understanding.
Whether you are a passionate marketer wanting to take the reins of your own career or a marketing leader looking to develop the marketers of your care, we’re here for you.
what do we mean by ‘whole’
We’re here for passionate marketers who want a successful and fulfilling career and life as a whole in this challenging yet rewarding industry.
We believe that marketers have the power to be change-makers, setting & leading the long-term commercial agenda of brands and businesses. But this takes holistic development – technical skills, soft & leadership skills and personal understanding.
Whether you are a passionate marketer wanting to take the reins of your own career or a marketing leader looking to develop the marketers of your care, we’re here for you.
Organisations developing Whole Marketers












What we do
INSPIRATION
- Be at forefront of the industry Up to date on latest approaches and thinking to build into your practice and the role that marketing should and could play in leading the long-term commercial agenda
- Inspire and motivate others to take ownership of their career development with the holistic skills, behaviours and mindset to develop a high performing and motivated marketing team and function

Keynotes and Speaking

The Whole Marketer Book

Podcast and Thoughtleadership

Consultancy

Long-term Strategy

Capability and Assessment
CLARITY
- Set the vision, long-term strategy and goals to deliver organisation’s growth aspirations and clarity for individuals on their role for delivering these
- Develop high performing teams by providing the clarity on the expected skills and behaviours for their current and future roles
- Tools to assess capability define development areas and plans for the team and individuals, and development workstreams, processes, ways of working and tools to embed this learning
UPSKILLINg
- Learn effective technical tools Practical techniques and skills you need to lead and deliver the strategic and commercial agenda of your brand or business
- Develop essential soft skills and behaviours Gain deep-rooted understanding of your consumer/customer but also possess the mind-set and behaviours to bring these plans to life
- Grow your Leadership skills Be the authentic and inspirational leader you and your people want and need you to be, leading your project, team, function and business to success

Training

Workshops

Leadership Programmes

Coaching

Mentoring

Events
SUPPORT & eMPOWERMENT
- Take the reins of your marketing career through developing and utilising your personal understanding of what you are like to be around (self awareness), what you bring to this world (strengths), what drives you and motivates you (drives, purpose and values) and what you want from your career and life as a whole (ideal role, goals and vision setting) to improve your clarity, confidence, drive and motivation and ultimately fulfilment.
-
Have fulfilling career in marketing The tools to bring these goals to life, the growth mindset and the support you need to achieve
INSPIRATION
- Be at forefront of the industry
- Inspire and motivate others

Keynotes and Speaking

The Whole Marketer Book

Podcast and Thoughtleadership
clarity
- Set the vision and strategy
- Develop high performing teams

Consultancy

Long-term Strategy

Capability and Assessment
UPSKILLINg
- Learn effective technical tools
- Develop essential soft skills and behaviours
- Grow your Leadership skills

Training

Workshops

Leadership Programmes
SUPPORT AND EMPOWERMENT
-
- Take the reins of your career
- Understand what drives and motivates you
-
Have fulfilling career in marketing

Coaching

Events

Mentoring
How the Whole Marketer began…
Abby Dixon founded The Whole Marketer to create a wave of whole marketers – a new generation of marketers and marketing leaders that are as passionate about the people behind the brand as they are about marketing excellence.
As an award-winning marketer, trainer and consultant and certified coach, Abby has brought together knowledge, experience, insight and skills from across the marketing world to provide marketers with a whole package of support.
From the Whole Marketer podcast to our training and workshops, here you will find rich resources and fresh inspiration to develop yourself and your career, as a whole.
More about AbBY’s Whole Marketer Journey

Our latest news
The Whole Marketer Podcast – Episode 149
Episode #149. Today’s topic is an area of personal understanding, enabling you to take the reins of your career...
The Whole Marketer Podcast – Episode 148
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why...
The Whole Marketer Podcast – Episode 147
Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of...
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