Episode #162. A topic of personal understanding, today we’re discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development.
Abby’s guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadership positioning. After working at LinkedIn for over 7 years, Laura set up the LinkedIn Fox as a LinkedIn strategist, trainer and speaker – working with a range of clients from individuals and SMEs to large scale companies like Mattel, Unilever, London Business School and more
In this episode, Laura shares her definition of building personal brands, the real-life benefits of doing so, overcoming fears and time constraints, best practice for engagement, plus Laura’s 3Ps to start to build your personal brand.
Plus Laura’s advice for marketers of tomorrow.
