Marketing Resources
In this section you will find marketing resources to help you to take the reins for successful and fulfilling careers, and lives as a whole.
From reflecting on your leadership approach, to career mapping and building your personal understanding, these workbooks are free to download, print, keep and continue to use for yourself and those in your care, to join the wave of Whole Marketers.
LEADING TEAMS OF WHOLE MARKETERS – STARTER ASSESSMENT
Are you leading high performing, or as we like to say successful and fulfilled, teams of marketers? We’ve created a review tool for you, to reflect on the core principles we believe that you need to consider and how inspired and motivated your team may be, based on our Whole Marketer approach.
Use this free resource to
- Understand the key pillars of the Whole Marketer approach to building successful and fulfilled teams
- Assess areas of strengths and development to help your team feel successful and fulfilled
- Review the processes and support you have in place to create a team of Whole Marketers
DEFINE YOUR AUTHENTIC LEADERSHIP STYLE
Many of us arrive in formal leadership roles, due to our technical skills and proven track record, having received some management or line manager training along the way. While others may draw on the experience of the leaders who came before us — whether their influence was positive, negative, or somewhere in between. But with a growing demand to show up and lead authentically, have you taken the time to reflect on the leader you are today and the one you want to be?
We believe all marketers are leaders, so whether you lead projects, campaigns, brands, teams or head of functions, use this free workbook to
- Take the first steps to defining your authentic leadership style
- Reflect on 6 areas of authentic leadership, including self-awareness, your strengths, values and motivations, and the legacy you want to create
- Consider how to adapt your style to meet the evolving needs of your team, especially in the face of business, team, or personal challenges
YOUR IDEAL ROLE
We believe that to thrive in our challenging, yet rewarding profession, we need to take control of our careers, so that it’s happening for us, not to us.
However, it’s important not to chase the job title but to find the role (current or future) that allows you to have the key elements to be successful and fulfilled. There is so much inconsistency in job titles in the marketing profession – the same title could have completely different scopes of role and accountabilities!
Your ideal role should play to your strengths (that you enjoy), allow stretch and development towards your interests and areas you wish to develop, align to your purpose and values, and fit with your life as whole.
Use this free workbook to
- Define and describe your ideal role
- Build a picture of the type of role, organisation, culture, workstyle, remuneration and career path that aligns with your values and fits with your lifestyle
- Start planning how you’re going to make this ideal role a reality
IDENTIFY YOUR VALUES
A key component to having a fulfilling marketing career and life means spending time on doing things that play to your values – both professionally and personally.
This free workbook includes:
- Three exercises to help identify your values
- The benefit of living your life by your values
- How to use values to create a fulfilling career
Take The Reins of Your Career
Whether you have an annual appraisal scheduled, an ad hoc meeting with your line manager or you want to keep track of your career progression for your own growth, these exercises will help you to capture all of your achievements this year and your future career goals.
Use this free resource to:
- Capture your achievements and learnings in your current role
- Assess how well your current role aligns with your values, purpose and allows you to play to your strengths
- Visualise/define your ideal role and identify how to close skills gaps to make this a reality
Managers and leaders – share with your team or work through the exercises together as part of your career development process
Take The Pledge
Join the Whole Marketer movement by taking our pledge, committing to having a growth mindset and developing holistically to thrive in your marketing career and life as whole.
Download and print our pledge to
- Keep front of mind the tools and mindset needed to be successful and fulfilled in our challenging yet rewarding industry
- Inspire others and foster a culture of Whole Marketers
- Tag us @thewholemarketer #skilledandfulfilled to share your pledge
The Whole Marketer Book
AN ESSENTIAL GUIDE TO GROWING THE PERSON BEHIND THE BRAND
The Whole Marketer is a practical, reflective and thought-provoking guide to provide a holistic view of the technical skills, soft & leaderships skills, behaviours and personal understanding that a marketer needs, to have a successful and (more importantly) fulfilling career in today’s rewarding yet challenging industry.
why & Where to buy
The book that started it all… pick up your copy for:
- Clarity on the holistic skills, behaviours we need to possess today to grow the brands and businesses of tomorrow
- Practical advice on what good looks like and how to implement it
- Questions to ask yourself to reflect on your own understanding and ability
- Exercises to enable you to capture your learnings and actions
- Thinking tools and guidance
- Tools and reflective questions to build a deeper understanding of self and how to use this to build a fulfilling career
- Reflections and advice from other marketing leaders in the industry
“This is a great book packed full of guidance and advice for the modern marketer. From technical skills and tips to know yourself better to the skills you need to lead successful, high-performance teams this book is a vital read. If you want to grow as a marketer and advance your career then this is the book you need.”
“At last. An author who understands that marketers need to develop themselves as people as well as practitioners, and a book which provides them tools, insight and wisdom to do both.”
“You will make fast work of this book, it’s an empowering and enjoyable read. Abby provides an A-Z of what it is to be a great marketer, to be your best self and live your best life. A brilliant formula.”
