News & Podcasts

Marketing Week Feature: Is ‘High Performing’ Too Much To Ask?

Jan 23, 2026

In Abby’s latest column for Marketing Week, she highlights the contraints facing marketers to do ‘more with less’ in the face of reduced resource, recruitment freezes and a reduction in senior leadership, leading her to ask – do we need to reframe what high performance teams look like in the current landscape?

Read the full article as Abby shares her advice for marketing leaders to support their teams to get clarity when prioritisation is essential and build pschological safety to reduce overwhelm and burnout.

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