In Abby’s latest column for Marketing Week, she highlights the contraints facing marketers to do ‘more with less’ in the face of reduced resource, recruitment freezes and a reduction in senior leadership, leading her to ask – do we need to reframe what high performance teams look like in the current landscape?
Read the full article as Abby shares her advice for marketing leaders to support their teams to get clarity when prioritisation is essential and build pschological safety to reduce overwhelm and burnout.
If you would like to discuss our support for marketing leaders such as developing your leadership skills, defining your leadership style and building a successful and fulfilled team with the holistic skills to grow the brands and businesses of tomorrow, do get in touch below.



