Technical Marketing Skills
Great marketing always starts with the technical know-how; the core skills required for marketers to lead the long-term commercial agenda and deliver the growth for your brands and business. Ensuring your team possess these skills is key to delivering the day-to-day requirements of their role, whilst empowering them with confidence, reducing overwhelm and increasing their fulfilment.
Our Whole Marketer training equips your teams with the thinking tools and processes to develop and bring strategy to life, to meet and exceed the needs of your consumers, profitably.
ENSURING YOUR TEAM’S CAPABILITY IS AT THE FOREFRONT OF THE PROFESSION
There are many reasons to review your team’s capability and technical skillset.
You may have:
- A desire or requirement to shift or elevate the role of marketing within your organisation
- Common capability gaps that have been identified in the quality of the work
- Shifts or changes in the team, individual’s roles and or movement across the team
- Current thinking within the team isn’t reflective of the latest thinking and developments in our ever-changing professional e.g. how we understand, reach, disrupt and emotionally engage and connect with our consumers
- Long standing members of the team, whilst having a deep understanding of how the business works, can be behind on the latest thinking and approaches, lacking engagement and motivation without new learning and ability to grow in their role
We are here to work with you define and deliver programmes to deliver the refresh and transformation required
Changes across the industry
We are also seeing skills gaps arising in the profession due to
- The shift from marketing being a support function to leading commercial agenda has resulted in an increased breadth and depth of roles and accountability, requiring skills today that they may not been required previously
- Changes in marketers career pathways e.g. specialised skilled marketers (such as digital marketing or those moving from sale-focused roles) being promoted into more senior/strategic marketing roles. This can lead to knowledge and experience gaps in strategic and organisational understanding, lacking some of the core technical skills, unable to not only fulfil requirements in current role but also aid in providing support, coaching and mentoring of others in their team
Upskilling that’s relevant, practical and inspiring
Don’t worry, we’ve got you. We’ll help you identify the required and desired technical skills and where the knowledge gaps are within the team. Before then developing and delivering training programmes in a way that’s inspiring and engaging but also actionable in their day-to-day role.
Delivered by practitioners, for practitioners our experienced, accredited trainers – who have trained 1000s of marketers in-house and for professional bodies – give realistic, practical advice on how to implement technical skills, boosting your team’s confidence to be able to put into practice immediately in their marketing role.
From one-day team workshops to a roll-out of in-depth development programmes, we’ll support you and your team to feel inspired and empowered to adopt the technical skills to grow the brands and businesses of tomorrow.
Our development programmes
long-term strategic plans
(inc. strategic choice) to deliver growth
actionable
insight
Developing and embedding actionable consumer insight
Developing commercial acumen
And measurements of effectiveness
Bringing strategy to life
Through annual plans and activation (including comms and innovation)
Brand positioning
Building brand positioning
Agency
partners
Develop robust agency briefs and partnerships
Train the trainer
For those delivering in-house training programmes
Latest thinking
Marketing trends and approaches
Plus, we create bespoke marketing training and workshops, just talk us through your needs and we’ll deliver.
Contact us to receive more information on course criteria, outcomes and availability.
FOR Agencies
For agencies, we provide in-house training or via bodies such as AIA and AAR on topics to help you support your clients and strengthen your relationships, including:
- Understanding your client’s challenges
- Becoming a true strategic partner
- Interpreting client’s briefs Plus soft and leadership skills like Unconscious Bias and Leading Through Change.
If you’re an agency leader, do get in touch to talk about our services for agency marketers.
HOW WE HELP
Our team of accredited trainers empower and upskill marketers through our training and workshop programmes by:
objectives
Defining learning objectives and delivering programmes to close identified knowledge gaps, through inspirational and engaging training and workshops, ensuring practical tools, frameworks and applied learning.
embedding
Embedding this learning into the day-to-day – with thinking tools, prompted templates, how to guides and best-in-class examples.
support
Ensuring marketers are supported throughout the transformation journey by providing continued support to your team, to review the outputs developed after training and to build best-in-class examples for the wider team to refer to. And much more…
“I approached Abby as I was looking to raise my team’s competence across core functional marketing skills. With Abby’s depth and breadth of marketing and organisational knowledge, together we developed a bespoke competence framework from which my team were able to self-assess. From this, Abby developed a training programme which she has delivered in a way that has really engaged my team. It’s been a delight to work with Abby and her approachable style combined with her passion for marketing has really inspired my team and I would highly recommend her.”
