Personal Understanding
As a key pillar of our Whole Marketer approach, developing your personal understanding is just as important – if not more important! – than technical know-how and soft and leadership skills. Because the self-awareness to know who you are and owning what you bring to the world, drives confidence… knowing what motivates you, your purpose, defining your values and your goals, drives fulfilment… and to achieving your goals and overcoming what’s holding you back creates the mindset to succeed.
All of this is key to keeping you motivated and energised and most importantly fulfilled in our challenging, yet rewarding profession.
Our accredited ICF coaches who are also experienced senior marketers, are passionate about providing you and your team with the tools, techniques and inspiration to take the reins and create a successful and fulfilling career, and life as a whole.
TO BRING PLANS TO LIFE WE NEED BUY-IN FROM OTHERS
Personal understanding focuses on you as a person – not the job title or the role you perform – but the human behind it. Getting to know yourself at a deeper level and defining your personal and professional goals will allow you to live your best life and have fulfilment in your marketing career and life as a whole.
Similar to vision-setting and long-term strategy for brands, we need to think about the pursuit of goals for ourselves. Investing time and space in the bigger picture of why we are here, what do we want to achieve, and the mindset we need to make it happen, are what separates the best from the rest.
Recharging our batteries
Personal understanding is particularly helpful in our industry of fast-paced, deadline-driven, always on-the-go environment. Because to keep up with the pace, we need the energy to do so. And recognising where we get our energy from (families, hobbies, goals, self-care, friends, favourite places etc) doing things that plays to our values and making space for it, is vital for our success and fulfilment.
Personal understanding helps you to gain clarity on what you need to have in place to ensure you have the energy and internal motivation when work and life is demanding.
Understanding yourself benefits others too
You may be thinking – “But I don’t have time”.
We promise you it’s 100% worth the time. To understand who you are and what you’re like to be around, the values that you live by in your daily life.
You will be able to trust yourself in the decisions you make, pre-empt how you might feel or react if people or situations are not aligned with your values. You’ll proactively raise your hand to work on projects that play to your strengths and have personal and professional goals that will help you feel fulfilled at work and in life as a whole.
You can share your personal understanding with your team and others around you too, helping to foster a culture of empathy and collaboration when we know each other better and act in a way that others value.
WHY DEVELOP PERSONAL UNDERSTANDING
- Reconnect with yourself by exploring what you are like to be around, improving your self-awareness
- Boost your confidence by gaining clarity on your strengths and what you bring to the world
- Increase motivation and energy by defining your values and purpose and using this understanding to intentional in how you prioritise your time
- Increase fulfilment by defining goals for what you want for your career in marketing and life as a whole
- Identify any barriers or beliefs that may be stopping you from achieving your goals
- Learn the tools and the mind-set to achieve success and your goals
We can only help others into the extent in which we know ourselves? – therefore it is essential to build our personal understanding to be able to help or lead others.
We’d highly recommend developing personal understanding as part of leadership development, so you can lead authentically, but personal understanding benefits everyone at every level.
How we help
As qualified and accredited coaches, we build personal understanding through training, workshops, facilitated sessions and coaching groups, to ensure your team have the space and tools to build personal understanding – to feel empowered to gain fulfilment and clarity on what they need to thrive.
Tailored
Whether it’s a talk, interactive workshop or coaching session, we tailor the format to you and your team, so you get the most out of the session
tools
We provide coaching tools and exercises to support you, giving you the time and space to invest in knowing yourself (and colleagues)
environment
We create a safe environment where others feel empowered to share and support each other
Ideal for team days, wellbeing programmes and PDP prep, our sessions will inspire a growth mindset to take ownership of their career development.
OUR DEVELOPMENT PROGRAMMES
Here are examples of some of our popular personal understanding workshops for client-side businesses and agencies:
Personal understanding
To build self-awareness and confidence
Gaining fulfilment
Through defining values, purpose and goals
Building a successful and fulfilling career
Taking the reins of your career through goal setting, defining your ideal role and development plans
Achieving your goals
Overcoming limiting beliefs & setbacks
Unconscious Bias
Understanding and overcoming unconscious bias
Build your team’s resilience
& wellbeing to thrive in our challenging yet rewarding profession (especially during periods of change.)
Contact us to receive more information on session outcomes and availability.
WORK WITH US
We can deliver training and workshops to small groups or roll out a development programme across departments and regions. Whatever you need, we can work it through together.
“It was so engaging, the carefully designed workshops during the session drove lots of useful conversation, inspiration and tangible actions.
We will be definitely asking The Whole Marketer to join us again!”
“We cannot wait to book in for another session in the future and I would have no hesitation in recommending The Whole Marketer to conduct a wellbeing session for your team of marketers.”
try our free resources
Get started with our free downloadable workbooks as your first step to developing your personal understanding, including how to identify your values and defining your ideal role.