Holistic Skills Development

Becoming a Whole Marketer means developing and possessing a holistic set of skills and behaviours to thrive in today’s ever-changing, challenging yet rewarding profession.
Our team of experienced marketing practitioners and accredited trainers/coaches work with you to understand the needs of your team and deliver transformational development programmes tailored to your people and organisation, client-side & agencies.

TRAINING FOR US IS NEVER ‘ONE AND DONE’

As experienced and accredited trainers, having trained 1000s of marketers for many leading industry bodies and in-house for marketing teams, we know that what it takes to truly shift competency and ability within the marketers in your team, is more than the training day itself.

Having defined, developed and delivered many training programmes, and with our expertise as capability consultants and advisors to many professional marketing bodies, we understand the skills today’s marketers need to keep abreast of the requirements of the profession.

We use this combined understanding to work with you to:

Understand your organisation’s current ability and the aspirations for where you want to get to. We provide clarity on industry standards to help you understand the development shift required and we’ll look to define the thinking, behaviours, process, tools and ways of working to embed these skills.

Once we’ve identified the shifts and competency gaps, we deliver development programmes via formal training and/or workshops to scope new ways of working and processes together.

Then we ensure marketers are supported and empowered throughout the transformation journey. By advising on what support will be required to embed this learning, providing follow-up tools, templates, how to guides and build best-in-class examples for the wider team to refer to. Plus, we support with mentoring and check-in sessions, either with us or via your internal teams/leaders.

Today’s Skills To Grow The Brands and Businesses of Tomorrow

Marketer’s required skills vary from company to company and from industry to sector. However, one common theme across the marketing profession is that possessing technical skills is only half of what makes a great marketer and marketing leader at the forefront of the profession.

The rest comes from how you connect, lead, deliver and bring plans to life and why, the personal understanding, belief and mindset to make it happen.

This is what we call holistic skill development – combining the skills for the ‘what we do’ (technical skills and latest approaches), ‘how we do it’ (soft skills and leadership skills) and ‘why’ (personal understanding) is what creates Whole Marketers who are change-makers at the forefront of the marketing profession.

BEING A WHOLE MARKETER IS NOT ONLY ABOUT “WHAT’ WE DO BUT THE SKILLS, BEHAVIOURS AND MINDSET FOR THE ‘HOW’ AND THE ‘WHY’

Why Develop Holistic Skills

The role of marketing has and is changing within many organisations… moving from a support function to one leading the long-term commercial agenda. This shift is well deserved, as many organisations have seen the benefits of being truly consumer and marketing lead.

As a result, many marketing leaders are elevating the role of marketing within their businesses, consequently increasing the breadth and depth of roles and pressure to possess skills on latest thinking.

However, to deliver on the true power and potential of marketing as the engine for growth, the skills and behaviours need a reset.

Not only staying up to date with the latest technical skills and marketing approaches to lead the long-term commercial agenda, but a focus on developing the whole person behind the brand and business.  With the soft and leaderships skills to deliver brilliantly and, as importantly, the personal understanding to sustain the energy, drive and belief to make it happen.

Developing The ‘Whole’ Person

This is why our Whole Marketer approach was created

We provide clarity, support, empowerment and inspiration on a wide range of holistic skills, ensuring that marketers possess the skills, behaviours and tools to be successful in ‘what’ they do and ‘how’, plus the confidence, motivation, mindset and empowerment to be fulfilled in their careers and lives as a whole.

Whether you’re looking for our complete, holistic Whole Marketer programme or want to close a specific knowledge gap for your team, we’ve got you.

technical skills

personal understanding

soft & leadership skills

Our Clients

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“Building Great Selling Stories was a key focus area for improvement in my team and The Whole Marketer designed a tailored workshop to address our business needs.  Not only did we cover best practice content, but we also spent valuable time defining the process and cross-functional roles and responsibilities within.  They guided us through the day, challenging our existing thinking and behaviour where needed to move the whole cross-functional team forward.  We now have new ways of working which we are already embedding in our daily working practices.  The Whole Marketer is a great partner to work with and encourages practical application to embed the learning to really make a difference.”

Rebecca Roberts
Marketing Director
UK & Global Travel Retail, Storck
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“It was so engaging, the carefully designed workshops during the session drove lots of useful conversation, inspiration and tangible actions.

We will be definitely asking The Whole Marketer to join us again!”

Claire Farrant
Marketing Director
Lidl
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“Abby was an excellent trainer, she engaged the team from the first word, and I could observe how she really flexed her style to ensure all team members contributed throughout the day. Training courses can often be a difficult balance for a large group, but the whole team walked away feeling inspired, reflecting on the day being beneficial to their work environment and personal wellbeing. Abby was exemplary on how to take a challenging question and ensure the team walked away knowledgeable and motivated.”

Jo Agnew
Marketing Director
Lotus Natural Foods

How we Help

Click on the sections below to find out more about our popular development programmes for each of these holistic skills.

Technical

Skills

Competencies

These are the key technical competencies your team requires to perform their day-to-day roles to lead the long-term commercial agenda of the organisation e.g. from long term strategic planning to setting and delivering marketing measurement to drive effectiveness.

CAPABILITY

We provide training and workshops to plug capability and competency gaps, share the latest thinking and marketing approaches.

Embed

We embed new technical skills by providing models, thinking tools, templates and clarity of what great looks like, so that your team have the clarity and empowerment to strive for marketing excellence.

Soft & Leadership skills

Behaviours

These are the skills, behaviours and traits that marketers need to possess to create a deep-rooted emotional connection with our consumers, such as empathy and curiosity. As well as the behaviours can-do attitude and resilience to bring our plans to life.

inspire

As marketing is leading the commercial agenda, we believe we are all leaders – whether that is leading a project, brand, campaign or team. As such we all need to possess the skills to authentically influence and inspire those around us, gain buy-in from stakeholders and lead cross-functional teams across the organisation.

empower

Those with formal marketing leadership roles also will need to embrace the role of practically and inspirationally building and leading teams of successful, fulfilled, supported and empowered marketers. From defining visions to developing development workstreams to leading teams through transformation and change.

Personal Understanding

Strengths

The ‘why’ that drives and motivates us. Developing our personal understanding helps build our self-awareness in what we’re like to be around, confidence through defining our strengths and what we bring to the world.

Understanding

We believe that deepening your personal understanding by gaining clarity on your personal values, purpose, strengths and using this understanding to define goals is key to unlocking fulfilment and motivation.  However, a growth mindset is what separates the best from the rest, those that are consciously looking to develop and do the work to overcome the barriers that are holding them back.

Fulfilling

This combined personal understanding, will ensure marketers have the motivation and energy to deliver the day-to-day, together with the knowledge and empowerment to have a fulfilling career (and life as a whole) that is happening for you, not to you.

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