Marketing Transformation, Development and Assessments
Our Whole Marketer approach to develop successful and fulfilled marketers goes hand in hand with driving marketing excellence. We support and empower marketers with the growth mindset to pursue continuous improvement, learning and curiosity, together with clear processes, ways and working and clarity on what great work looks like, is the key to delivering excellence.
Our marketing transformation consultants will help you create the culture and tools to deliver best in class work, that elevates your category, market and profession as a whole. Let the transformation begin…
striving for excellence
We believe a great marketing excellence programme or marketing transformation project provides inspiration to deliver objective, exceed consumer’s needs and build resilient, sustainable brands for the long-term with strong equity.
We’ll support you to build a team that has clarity on how marketing is approached within your organisation (including beliefs, philosophies or preferred approaches) aka your marketing way and is motivated to deliver best in class work in line with this.
COMMITTING TO MARKETING EXCELLENCE
Developing marketing excellence within your teams means developing a culture of effectiveness, ensuring all work delivers a return on investment, in short or long term or both, to deliver clearly defined objectives and KPI’s.
This requires a commitment of investment in measurement, resource and skill from the team to monitor results. However, the payoff is transformational – benefitting from a continuous cycle of testing, sharing, celebrating (successes), scaling and learning to share within your team, agency partners and with stakeholders.
This allows your marketing to deliver growth rooted in a strong brand purpose, not just short-term gains. And provides a clear indication back the business on the role of marketing and our ability to lead the long-term commercial agenda.
MARKETING EXCELLENCE OR MARKETING TRANSFORMATION?
In many ways, the two are intertwined and both require the need for clarity, support, inspiration and empowerment so that your teams are clear on the expectations, are motivated to perform to their potential and they understand what success looks like.
We’ll work with you to provide tailored consultancy and support on the results you want to achieve for your team and marketing function.
Marketing excellence is…
the ability to develop and deliver work that is both effective in its performance and efficient in the way it is developed and brought to market. This high-quality work is successful in driving long and short-term growth and value for our consumer, customers, brands and in turn our business.
Marketing transformation is…
the process to step change the role, capability and performance (efficiencies and effectiveness) of your marketing team or function. It acknowledges the shift and faces into the change management required to deliver this.
Why develop Marketing Excellence?
- Maximised return on investment – Always striving for best-in-class work means a higher probability of increased financial return for the marketing investment (strengthening the position of marketing leading and delivering the commercial growth of the business)
- Building brand long and short term – consistency in the quality of work developed and delivered brings short and long-term sustainable brand growth
- Agility – a strengthened and efficient process provides the ability to bring activities, product and services to market, with pace
- Competitive advantage – creating superior work vs competitive set will drive brand preference and consumer choice, helping you to differentiate from competitors and achieve sustainable growth rather than short-term win
- Strengthen capability of team – with clear thinking tools, on-the-job learning to embed understanding and inspiration on what best-in-class looks and feels like
- Continuous improvement process – where learnings are captured, never mistake only a learning, which is shared internally and with agency partners and reviewed ahead of new work to ensure evolution in effectiveness and efficiencies are made
- Supports personal fulfilment and growth through delivering work that is effective and best-in-class. Striving for excellence helps marketers feel proud of the value and work they create, which ultimately build confidence and their sense of fulfilment and purpose. It nurtures a growth mindset and supports personal development — key to feeling whole and thriving in your career.
- Culture of curiosity and continuously learning – as marketers strive to deliver growth rooted in a strong brand purpose, not just short-term gains, allows you to create meaningful value for customers and society, aligning with your deeper ‘why’ as a marketer.
If this sounds great for your organisation and marketers in your care, get in touch below to discuss how to start your marketing excellence programme.
HOW WE HELP
Our approach to Marketing Excellence and Transformation empowers your teams to deliver work efficiently and effectively by:
Clarity
Ensuring clarity of role accountabilities and delivery, org structure, ways of working, process and thinking tools
effectiveness
Ensuring effectiveness is at the heart defining measurement frameworks at a strategic, tactical and activation level. Aligning with your commercial, strategic objectives with your brand growth aspirations and your marketing philosophy
Processes
Improving processes and forums, ensuring new and or revised processes to capture and discuss key learnings, with a growth mindset and psychologically safe culture
understanding
Understanding what best-in-class looks like – for your team, organisation, category and learning from other sectors, industries and geographies
beliefs
Developing approaches and philosophies aka a ‘Marketing Way’ that capture your beliefs, principles, philosophies and how you work
embedding
Embedding your Marketing Way with a clear approach for your team, setting the expectation on quality of the creation and delivery of best-in-class work thinking tools and frameworks
Curiosity
Providing opportunities for curiosity and continuous learning – through inspiration sessions, workshops and external perspective
“Working with The Whole Marketer team has been really enjoyable, they’ve taken the time to really understand our needs and those of the business: bringing clarity, energy and positive challenge which has created an honest and open discussion throughout. The team have played a pivotal role in our marketing transformation journey, crafting a clear and compelling vision and purpose for the future our of European Marketing organisation, defined our marketing way and importantly built understanding how we embed this within our day to day to have a meaningful impact across our European business.”
“(The Whole Marketer) Supported the development and rollout of our new Marketing Process. Through it all a true partner, providing amazing guidance, pushback when needed, and Abby’s amazing training expertise, diving into any challenge that was presented without question and always helped us get to a better solution. Anytime you work with Abby you walk away a better Marketer, and I would highly recommend her and look forward to working with her on more projects in the future!”
