Consultancy
Our marketing consultancy services help marketing leaders define a clear, inspiring vision (or purpose) for their brand, business or teams, and build the structure, skills and mindset needed to deliver excellence and the true power of marketing.
From defining what great work looks like to implementing the tools and processes needed to achieve it, we’re here to help you raise the bar and as your trusted partner, you can count on us to make your vision a reality.
Supporting and Empowering Excellence
At the heart of what we do is helping marketing leaders set a clear, inspiring vision — not just for their teams, but for the wider business. We work with you to define where you want to take your marketing function and what role it should play in driving long-term growth. That vision becomes a source of clarity, alignment, and motivation — energising teams to lead the brands and businesses of tomorrow.
From this vision, we’ll support you in creating the right environment, structure and mindset to deliver marketing excellence, delivering consistently high-quality work that measurably drives sustainable growth.
Our capability services help you bring your vision to life by reviewing and assessing the competencies of your team, where they are now and where we want to move to. We give leaders the clarity to build the right structures and skillsets, while giving teams transparency and motivation around their roles, development and career paths. So that you can create teams of successful and fulfilled marketers to grow the brands and businesses of tomorrow.
Above all, we’re your trusted partner.
Whether you need a transformation to set a new direction, capability framework to elevate the holistic skills of your team, a bespoke development programme or simply some guidance on where to begin, we’ll support you every step of the way.
Our team of experienced consultants, accredited trainers and coaches we’ll provide the clarity and focus for what really works for you – we’ve got you.
“Working with Abby Dixon and The Whole Marketer has been a fantastic experience for our marketing leadership team at Reconomy. Having delivered a brilliant workshop for the full team at our summer meeting, they then helped us define a clear and compelling vision and purpose that truly reflects who we are and where we’re headed. Their ability to guide us through meaningful conversations, challenge our thinking, and align us around shared goals has brought clarity, energy and further motivation to a rapidly evolving team.”
“Working with The Whole Marketer team has been really enjoyable, they’ve taken the time to really understand our needs and those of the business: bringing clarity, energy and positive challenge which has created an honest and open discussion throughout. The team have played a pivotal role in our marketing transformation journey, crafting a clear and compelling vision and purpose for the future our of European Marketing organisation, defined our marketing way and importantly built understanding how we embed this within our day to day to have a meaningful impact across our European business.”
“I approached Abby as I was looking to raise my team’s competence across core functional marketing skills. With Abby’s depth and breadth of marketing and organisational knowledge, together we developed a bespoke competence framework from which my team were able to self-assess. From this, Abby developed a training programme which she has delivered in a way that has really engaged my team. It’s been a delight to work with Abby and her approachable style combined with her passion for marketing has really inspired my team and I would highly recommend her.”
About Vision-Setting and Long-term Strategy
We work with you to define your vision or purpose for your brand or business. Developing your long-term strategy, with clear strategic objectives and plans to make this a reality.
But crucially we support you to ensure individuals at all levels of the organisation are aligned to the vision, goals and strategic direction. Providing clarity over the context of their role and the initiatives they lead. Defining key milestones and KPIs to define what success looks like, so they know when they have delivered and as a team you will have arrived.
About Capability, Development and Assessment
We create capability frameworks that empower marketers to take the reins of their development, providing clarity on the expectations for key competencies across levels to map the requirements for their current and future roles. Ensuring they have clarity on the ‘what’, ‘how’ and ‘why’ they need to demonstrate these competencies at each level.
We use this as the foundation for PDPs and role profiles, assessing and reviewing your team’s current ability, define your capability gaps for the team and individuals, and advise on development programmes and workstreams.
We’ll then help you to develop high performing teams by recommending org structure, ways of working, processes, forums and best-in-class examples, to empower marketers to be successful and fulfilled.
ABOUT MARKETING EXCELLENCE AND TRANSFORMATION
We provide clarity on how marketing is approached within your team or function, in order to deliver excellence. This involves providing clarity on how you work (e.g. beliefs, philosophies or preferred approaches aka your Marketing Way) that creates consistently high-quality work that generates short and long-term brand growth.
We then define the key shifts and areas of accountability so that marketing excellence is embedded day to day; from the required holistic skills, competencies and mindset to the required changes in approaches, process, ways of working, team structure or culture shifts.
We partner with you through the transformation and change management journey for your required and desired change. From gaining buy-in from your team and across the business, to ensuring the marketing capability and approaches are embedded in the day to day to drive excellence.
