by Maxine Yates | Feb 22, 2021 | All Podcasts
Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is Ritchie Mehta, CEO of the School of Marketing. Hear Ritchie’s thoughts on why the role of the marketer really...
by Maxine Yates | Feb 14, 2021 | All Podcasts
Episode #24. This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and take risks to solve them creatively and quickly. Abby’s guest in this episode is Mary Wilson; as Global...
by Maxine Yates | Feb 7, 2021 | All Podcasts
Episode #23. Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since the pandemic and Abby’s guest expert to talk about its role for marketers is Lisa Targett from Tribe. Tribe...
by Maxine Yates | Nov 3, 2020 | All Podcasts, Soft Skills
Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader’. Thomas shares lots of wonderful, practical examples of...
by Maxine Yates | Oct 19, 2020 | All Podcasts, Personal Development
Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal development. Abby is joined by the legend that is Sherilyn Shackell, founder and global CEO of The Marketing Academy,...
by Maxine Yates | Oct 6, 2020 | All Podcasts, Personal Development, Soft Skills
Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing...
Recent Comments