by Maxine Yates | May 6, 2022 | Insights
What do you believe makes a great leader? Influential? Strategic? Supportive? Inspirational… yes, yes and YES! But I believe that in order to do the above, be able to set the vision and lead the commercial agenda in our organisations, marketers first need to...
by Maxine Yates | Sep 15, 2021 | Insights, News
This week Abby was asked to contribute to an article published by Marketing Week on ‘Embracing ambiguity and self-awareness: The key attributes of today’s marketing leaders’. A thought-provoking piece on the challenges faced by leaders post the pandemic...
by Maxine Yates | Aug 15, 2021 | Events, Insights, News
The Marketing Book Podcast has been voted in the top 10 by both Forbes and LinkedIn and published in 150 countries – so it was an honour to be invited onto the show after the launch of the Whole Marketer book. In this hour long episode, Abby delves into the...
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