by Maxine Yates | Oct 4, 2021 | All Podcasts
Episode #47. This episode is about the evolution of the marketer’s role and competencies; reflecting on the changes in the marketing profession, evolution of skills and key developments that have shaped the industry. Joining Abby is Russell Parsons, Editor in chief...
by Maxine Yates | Sep 27, 2021 | All Podcasts, Personal Development
Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits. Abby’s guest expert is Anna Mullenneaux, co-founder of two...
by Maxine Yates | Sep 20, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #45. NEW Series 3 – Leadership with impact through self-awareness is the topic in this episode – how great leadership that leads and inspires starts with knowing yourself, what you’re like to be around and how others experience you. Joining Abby is Sara Tate,...
by Maxine Yates | Sep 15, 2021 | Insights, News
This week Abby was asked to contribute to an article published by Marketing Week on ‘Embracing ambiguity and self-awareness: The key attributes of today’s marketing leaders’. A thought-provoking piece on the challenges faced by leaders post the pandemic...
by Maxine Yates | Aug 15, 2021 | Events, Insights, News
The Marketing Book Podcast has been voted in the top 10 by both Forbes and LinkedIn and published in 150 countries – so it was an honour to be invited onto the show after the launch of the Whole Marketer book. In this hour long episode, Abby delves into the...
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