About
Welcome to The Whole Marketer, your trusted partners for marketing transformation and capability
ABOUT ABBY
It was early 2020 when Abby had her Jerry Maguire ‘Aha’ moment.
As an experienced, award-winning marketing practitioner, consultant, accredited trainer and coach, Abby was reflecting on her recent work. She found that many marketers, regardless of industry or sector, were feeling overwhelmed and lacking fulfilment.
Here’s why
Abby recognised that to thrive in our challenging yet rewarding profession, the marketers behind the brand or business require a holistic set of skills, behaviours and mindset.
Not only technical, soft and leadership skills to grow the brands and businesses of tomorrow. But, as importantly, Abby also wanted to build individuals’ personal understanding so they can gain fulfilment by taking the reins of their career and life as whole.
And so The Whole Marketer was born
From a podcast (150+ episodes)… to a book… keynotes and talks… and now a marketing transformation and capability consultancy, where we work in partnership with our clients to build successful and fulfilled marketing teams.
Our team of consultants and coaches bring together their knowledge, experience, insight and skills from across a range of brands, categories and sectors, to provide marketing leaders and their teams with the clarity, support, inspiration and empowerment required to deliver sustainable change.
Our Whole Marketer approach
We believe that being a Whole Marketer is not only about ‘what’ we do, but the ‘how’ and ‘why’.
What
Technical Skills
strategic
To successfully stand in our power, leading and strategically building the long-term commercial agenda of our brands and businesses.
Forefront
To be at the forefront of the profession empowered with the latest tools and thinking.
Develop
To possess the capabilities, thinking tools and processes to develop and bring strategy to life.
HOW
Soft &
Leadership skills
Connections
To build deep-rooted emotional connections with your customers and consumers.
inspire
To lead and motivate the business and cross-functional teams to bring plans to life.
To inspire, gain alignment and buy-in across the business.
LEAD
To authentically and inspirationally lead and develop motivated and high performing (successful and fulfilled) marketing teams.
WHY
Personal Understanding
Self awareness
To increase self-awareness and build confidence through harnessing your strengths, talents and skills.
motivation
To increase motivation and fulfilment, in your careers and lives as a whole, through understanding what you need to thrive, what drives you, you value and your purpose.
achieve
To utilise this knowledge, to take the reins to define goals, take action and overcome what’s holding you back to achieve making these goals a reality.
We help marketers to develop these holistic skills through consultancy, training, workshops, coaching, mentoring, trusted advisor, keynotes and talks.
We believe that marketers have the power to be change-makers
We’re here to support you to build successful and fulfilled marketing teams, ensuring they are supported and empowered to lead the long-term commercial agenda and actualise the true potential of marketing.
We’ll Help You To:
- Elevate the role of the marketing function
from a support function to one leading the long-term commercial agenda.
- Gain clarity on your vision
for your brand and business, as well as and the role marketing needs to play today and in the future.
- Navigate changes
whether it’s a newly inherited team, organisational restructure or where recent changes means the time is now to start the journey of change and transformation.
- Build marketing excellence
with clear ways of working and processes to deliver best in class outputs.
- Audit your current marketing practices and capability
by defining the capability, skills and behaviours needed to deliver your vision and goals and assessing your team’s ability against these to inform development programmes.
- Improve capability of your team
by embedding knowledge and change through training programmes, providing support and mentoring to build best-in-class examples post training.
- Prioritise the wellbeing and motivation of the people in your care
empowering them with personal understanding the tools and techniques to have energy, motivation, confidence and resilience to thrive in our challenging yet rewarding profession and to own their marketing careers.
We get it
We understand the frustrations, challenges and opportunities facing marketing leaders right now.
Through the deep conversations with marketing leaders in trusted safe spaces, time spent with marketing teams facing into changes and development needs through training, workshops and coaching and coupled with our own lived experience as marketing practitioners and trainers.
You can trust us to bring our unique and diverse perspective from experience we have gained from a wide array of organisations and brand teams. Together, as trusted partners, we’ll face into the challenges together…
We know that the reality of the change required can seem daunting – often clients say they feel embarrassed to share where they truly are, but please be reassured that we’ve seen it all… and that we are always here to help, no judgement.
We work in partnership with you to bring to life the required and desired change, so that you can deliver on the true potential of marketing for your organisation.